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Analytics

What is customer segmentation and how can this tool be used with maximum effectiveness?

Maria Bennett

02.10.2024

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Introduction Customer segmentation is a critical process that involves dividing a broad customer base into distinct groups of individuals who share similar...

Marketing

Essential Big Data Sources Every Small Business

Big data revolution for small businesses: strategies for growth and success

Maria Bennett

03.10.2024

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Big Data, a term that encapsulates the vast volumes of structured and unstructured data generated daily, has become a transformative force across industries. While...

Analytics

Essential KPIs for Small Business Success: Metrics That Drive Growth

Maria Bennett

09.10.2024

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Key Performance Indicators (KPIs) are essential metrics that help businesses monitor their performance and progress towards specific goals. For small businesses,...

Marketing

Maximizing ROI: How to Use Local Data for Targeted Marketing Campaigns

Maria Bennett

10.10.2024

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Introduction: The Power of Local Data in Modern Marketing In the ever-evolving landscape of digital marketing, local data has emerged as a powerful tool for...